BARK Inc. is a company exclusively dedicated to canine welfare, providing a wide array of products, support, and digital content tailored for dogs. Its operations are divided into two primary segments: Direct-to-Consumer and Commerce. A significant portion of its business model involves delivering monthly subscription services to dog owners. The company's offerings are comprehensive, encompassing custom-designed toys suited for various play styles, delicious treats, personalized meal plans often supplemented with nutritional boosters, and special experiences all aimed at enhancing dogs' health and overall happiness. Under specific brand names, BARK Inc. offers: BarkBox and Super Chewer: Curated monthly boxes filled with toys and treats. BARK Food: Tailored dietary solutions. BARK Bright: Essential health and wellness items. BARK Home: A collection of dog accessories including beds, bowls, collars, harnesses, and leashes. BARK Home products are sold directly through BarkShop.com, and the company's other unique collections are also available via various online marketplaces and physical retail locations. Established in 2011 as The Original BARK Company, the organization officially adopted the name BARK, Inc. in November 2021. Its corporate headquarters are located in New York, New York.