Amaze Holdings, Inc. operates as an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. Its platform streamlines product sales, subscription offerings, and digital content delivery with tools to support a diverse range of creators from independent digital entrepreneurs to small businesses by integrating storefront customization, payment processing, merchandising, and performance analytics. The company also sells wines across the United States and Puerto Rico through wholesale and direct-to-consumer channels to mass markets. The company was formerly known as Fresh Vine Wine, Inc. and changed its name to Amaze Holdings, Inc. in March 2025. The company was founded in 2019 and is based in Newport Beach, California.